KEEPING IN TOUCH  
JESSIE HARMS
ACCOUNT MANAGER    

As an industrial designer I did not have much experience with executing the tasks of an Account Manager. Originally, I was quite nervous to make phone calls and meetings with potential partners were almost nerve wrecking! It is funny to realise that that was only three months ago, but it feels like I have already gained a year of experience since then.

In this project I especially try to focus on two activities: trying to understand things and putting things in motion. To understand things, I like to deal with theories and methods from the marketing and consumer research. These can contribute to successful product development. To put things in motion new products need to be positioned in such a way that customers understand and appreciate the benefits of the product.

We have an ambitious team aiming to create a car that brings a “wow, I definitely want that car” effect. This makes it easier to show the benefits delivered by our car to our partners and eventually to the world!

Right now I am no longer nervous to make a phone call. It rather feels like I have the privilege to be in contact with our partners and supporters to expand our community every week. I am looking forward to all the companies we are about to meet in the coming months!